WatchCatting: Paw-Bumps to P&G!

 

 

 

 

 

 

 

 

 

 

 

Positive Propaganda:  YES, Our Black IS Beautiful & Our Money is Long!

Well hello, Sisters (and sis-supporters)!

Have you heard (or seen)? 

Amid all of the whack and inaccurate portrayals of us in commercial advertising (neck rolling grannies, no-money having sistahs, rapping fast food eaters, etc, etc, etc), there are a few corporations that care about our needs as black women, and who take pains to ensure we’re accurately represented.  *wee!*

Considering that black buying power is “projected to reach $1.1 trillion by 2015″ (per The State of the African-American Consumer Report, released in Q4 of 2011), it clearly behooves corporations to pay attention to our needs and portray us more positively and accurately in their advertising.

To that end, we as black-women-consumers need to hiss loudly at those who overstep their advertising boundaries, and promote and uplift those who wish to maintain a positive relationship with us.

And since we love to highlight all-things-good on this site, It’s time to give a paw-bump (that’s a fist-bump, C.A.T. style) to Proctor & Gamble (P&G)!

P&G has been around since 1837, and is currently a billion-dollar brand with ownership of some of our most beloved (and quality) products, such as Tide, Always, Secret, Olay, Crest, Tampax, and CoverGirl (don’t you love those “easy-breezy” adds with Queen Latifah?!).

In taking a quick view of their company’s site, their mission statement includes their committment to diversity, which we at Positive Propaganda LOVE to see:

  • Diversity and Inclusion
    “Diversity of ideas, experiences, race and gender are vital to P&G’s ability to touch and improve the lives of consumers around the world. The practice of inclusion ensures that this diversity isn’t merely represented, but is integral to the way we compete and win every day.”

But most imporantly, P&G walks their talk, and has blown this sister C.A.T. away with the creation of “My Black is Beautiful”, a movement devoted specifically to women of color, and black women, specifically!

While the campaign has been in existence since 2008, we here at the site are just now hearing about it, and want to make sure all of our sisters are in the know so we can actively support brands who support us.

Check out what P&G has to say about this awesome campaign:

“Our extraordinary initiative, My Black Is Beautiful, celebrates the diverse collective beauty of African-American women and nurtures black self-esteem. The movement encourages black women to define and promote our own beauty standard — one that is an authentic reflection of our indomitable spirit.

Recognizing that beauty and self-confidence are intrinsically linked, My Black Is Beautiful Is designed to ignite black pride and to support a sustained national conversation by, for and about black women — the way we are reflected in popular culture and how we serve as the catalyst for a movement that effects positive change.”

Now THAT’S what’s up! 

I knew I loved Olay, Always, Tampax, and CoverGirl for a reason!  LOL! 

Be sure to patronize brands such as those under the P&G umbrella, and become a part of the My Black is Beautiful movement:  http://www.myblackisbeautiful.com

And also, feel free to share with the C.A.T.S. community and sisters everywhere the names and brands of advertisers and corporations that are getting it right! 

Money talks, so let’s love those who love us.

Happy shopping, and meow,

PositiveProp~

WatchCatting: We’re Coming for You.

 

 

 

 

 

 

Positive Propaganda:  Black Women Commune (aka:  WatchCatting):

Outside of the tragic McDonald’s commercials (tragic for them, ’cause we’re coming for ‘em too), and Burlington Coat Factory’s blatent shenanigans (why is the sistah ALWAYS window-shopping while broke,  i.e.: “Seventy-five dollars?!” , then her white girlfriend…of course she’s the black best friend…saves the day, and brags about all she can have and do with said miniscule amount.  Gag me.  We’ll be in touch, too), the one flaming piece of Hollywood negative propaganda and sheer ‘WTH black folks?!!!’ movie traveling down the pike is the upcoming DJANGO UNCHAINED (*Dec. 2012) by our buddy *not really* Tarantino. 

I’ve read the script. 

You can too.  (In other words, Google it.)

I still have nightmares.

If the final product (heck, the trailer) ends up being anything like what I’ve read, we’re gonna need ALL PAWS ON DECK. 

Cats and kittens, lions and cubs, it’ll be on and poppin’.

Please avail yourselves of the information available to you regarding DJANGO UNCHAINED.

I’m sure folks will love it, and hoo and hem and haw because it appears to be a slave-revolt story (and we looove those), but I’m not quite sold on the whole white-person-saves-black-person storyline, and the blatent, painful depictions of slave abuse and black female (gratituitous) nudity.

Please stay awake and alert, with eyes open and ready to both commune and converge if need be.

Meow for now,

PositiveProp~

We’re Watching You: Media Advocacy for Black Women

Positive Propaganda:  The World Deserves an Accurate Image of Black Women!

“You can’t be what you can’t see.”  — Marie Wilson, Founding President of The White House Project

Hello sisters,

As we work collectively to heal each other and strengthen the ways in which we show up in the world, beginning by creating a firm foundation of self-respect, self-reverance, and self-love (while providing and accepting authentic, sisterly support), we’ll then need to combat the images projected in today’s media about who we are. 

We can then begin changing yesterday’s perceptions to match today’s reality.

Can you think of a group of people more maligned and misrepresented in the media than black women?  Even black men, while portrayed overwhelmingly as criminals and miscreants, have it better, by and large, in the eyes of the media than black women.  Heck, at least rap stars, while most trash us in song, are loved in popular culture! And let’s not talk about media worship of our black sports figures and other entertainers.  As long as we’re skipping, dancing, crooning, cooning, dunking, oh, and trashing black women, there’s room in the limelight.

Think about how black women are portrayed in today’s rap music (I now have a headache), in the movies (prostitute, anyone?), and on television (fill-in-the-blank_”Wives”).  Even print media has joined the “black women are the devil” band-wagon with recent articles (falsely) claiming our physical inferiority, unattractiveness, and life-long fate of personal abandonment and isolation. 

It’s time to cry “foul”, and not in a few well-written-but-few-read articles on websites preaching to the choir, but OUT LOUD, to the masses.  We need to boycott, and campaign; to put our money where our pride and reputations are, and stop allowing these inaccurate or stereotypical portrayals, vulgar lyrics, and LIES to persist. 

If that means we stop buying certain albums if we hear the words b**tch, ho, tip-drill, jump-off, baby-mama, hooker, tramp, skeezer (I’m sooo old, ha!), or if it involves content that’s obviously, or subversively, misogynistic, then, oh, well, we just have to.  If you’re paying money for and dancing to something you wouldn’t want someone to call you to your face then what are you REALLY saying (to yourself and to others)?  You cannot serve two masters.

And seriously, if I hear one more “brutha” talk about our bodies (via song) in ways that would make a gynecologist blush, someone’s gonna lose a bottom lip! How dare they?  We deserve more.  Better.  RESPECT!

I have a nice, tidy, list of commercial advertisers that need to get a brutal wake up call that we will not stand for being portrayed as angry, ignorant, inferior, attitudinal, or heck, not represented AT ALL (invisible) and expect us to still patronize them by buying their products.  We see you, and we’re prepared to send our message of discontent loud and clear by speaking through our lack of patronage.

 Most importantly, since this is a site dedicated to UPLIFTING black women, we’ll want to give a contented purr and paw-bump (that’s a C.A.T. fist-bump) to those commerical advertisers and media corporations that DO show us in a positive light and who actively give back to our community, both here in America and in our motherland, Africa. 

We’ll shine a light on our media partners, and advocate for more of the same.  :-)

Let’s birth our Media Watchdog (Watch-Cat) group for black women!

I’m thinking our first call to action is a campaign.  A loud, proud, self-defining and societal re-defining campaign stating who we really are.  Again, I cannot do this alone, so feel free to include your suggestions in the comments section, or reach out to me via info@positivepropaganda.com

We, my dear sisters, are about to embark on some some serious public relations.

It’s on.

PositiveProp~

*meow*